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Carbonated Soft DrinksNew Packages

Reed’s, Virgil’s debut resealable bottles

Virgil's Root Beer
(Image courtesy of Reed's Inc.)
June 17, 2021

Reed’s Inc. recently released its first-ever resealable packaging format in the company’s 30-year history. Designed to bring healthier alternatives to on-the-go consumers, Reed’s REAL Ginger ALE Original along with Virgil’s Handcrafted Root Beer and Virgil’s Handcrafted Dr. Better now are available in proprietary 20-ounce resealable bottles at Kroger Supermarkets, select CVS Pharmacy locations and additional convenience and drug stores as well as online at the Reed’s Store. The introduction of the 100% recyclable bottles marks the brands’ breakthrough into convenience and drug store channels nationwide, as well as an expansion into new sections in the supermarket. The 20-ounce resealable bottles primarily will be available at retailers in the refrigerated and single-serve aisles, allowing for more immediate consumption for consumers. “Launching our first resealable bottles marks a significant growth moment for Reed’s and Virgil’s as we enter new retail channels and increase our footprint at grocery stores nationwide,” said Norman E. Snyder, CEO of Reed’s Inc., in a statement. “There is limited natural soda options that are available in c-store and convenience, and we have witnessed a demand from retailers and consumer alike for healthier and convenient alternatives. This innovation follows our tradition of bringing REAL, all-natural beverage options to our customers, and now with the versatile packaging, they have our better-for-you choices that can easily be enjoyed anywhere at any time.”

KEYWORDS: Carbonated Soft Drinks (CSD) Sales plastic bottles Reed's Inc

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