Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Wine & SpiritsNew Packages

EFFEN Vodka celebrates Pride with 2021 Pride 365 Bottle

Brand commissions LGBTQQIA2S artist, street muralist Sam Kirk for design

Effen Vodka
(Image courtesy of Beam Suntory)
April 9, 2021

In its celebration of Pride ― not only during Pride Month, but year-round ― and its commitment to building a more inclusive tomorrow, EFFEN Vodka, a premium and smooth vodka brand, launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.

EFFEN Vodka commissioned Chicago-based, LGBTQQIA2S artist and street muralist Sam Kirk to design the bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant and proud.

"We're huge fans of Sam's work and thrilled with how the Pride 365 bottle came out," said Ivan Hidalgo, senior marketing director of regional brands at Beam Suntory, in a statement. "There's no doubting the immense obstacles and barriers the LGBTQQIA2S and Black communities continue to face, and we are honored to join forces with Allies in Arts and Sam to create the 2021 Pride 365 Bottle not only showcasing the Pride colors, but really supporting the underrepresented artists in these communities."

Since 2018, EFFEN Vodka has created limited-edition Pride bottles to celebrate self-expression, support diversity and champion the LGBTQQIA2S community, including supporting organizations like Outfest. This year, EFFEN Vodka is partnering with Allies in Arts to bolster its mission of empowering creative voices and providing fair-paid work for artists who identify as womxn, BIPOC and LGBTQQIA2S ― all of whom are underrepresented individuals in creative industries.

"We are very grateful for EFFEN's partnership in support of our mission to promote and hire artists who are women, BIPOC and queer," said Kyle Lasky, Allies in Arts designer and EFFEN Vodka decal artist.

Further demonstrating EFFEN Vodka's ongoing commitment to fostering self-expression, the brand has commissioned two members of the Allies in Arts community to create two sets of vinyl bottle decals for fans to decorate their EFFEN Vodka bottles at home. The collections include the Boldly Black collection, illustrated by queer nonbinary Afro-Latinx artist Acacia Rodriguez, as well as the Pride 365 collection, designed by trans artist and activist Kyle Lasky. Both collections will be available alongside the bottle at retail in the coming months.

The EFFEN Vodka 2021 Pride 365 Bottle now is available nationwide for a suggested retail price of $21.99 for a 750-ml bottle. For every Pride 365 Bottle made, EFFEN is making a donation to Allies in Arts to support the nonprofit's mission of amplifying the voices of underrepresented artistic creatives.

KEYWORDS: Artist Label Design Pride packaging Vodka

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

smoothie

Opportunities abound for relaxation, stress-relief beverages

Mountain Dew Mango Rush

Mountain Dew, Little Caesars launch Mountain Dew Mango Rush

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Effen Vodka's Pride bottle - Beverage Industry

    EFFEN Vodka released Pride bottle to support LGBTQ equality

    See More
  • Crystal Head Vodka Pride Bottle

    Crystal Head Vodka releases Pride Bottle

    See More
  • CrystalHead_PrideBottle_900.jpg

    Crystal Head Vodka launches specialty Paint Your Pride bottle

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Cider Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Packaged Water Consumption (Volume and Growth) Forecast to 2021 - North America

  • GlobalData_Consumer.jpg

    Energy Drinks Consumption (Volume and Growth) Forecast to 2021 - North America

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing