EFFEN Vodka celebrates Pride with 2021 Pride 365 Bottle
Brand commissions LGBTQQIA2S artist, street muralist Sam Kirk for design
In its celebration of Pride ― not only during Pride Month, but year-round ― and its commitment to building a more inclusive tomorrow, EFFEN Vodka, a premium and smooth vodka brand, launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.
EFFEN Vodka commissioned Chicago-based, LGBTQQIA2S artist and street muralist Sam Kirk to design the bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant and proud.