ZIGNUM Mezcal is debuting packaging created by Quaker City Mercantile. The packaging debuted in duty-free channels last year. The new ZIGNUM Joven and Reposado labels are inspired by the pre-Hispanic Oaxacan temples. Silver and gold embossing pops from the label’s black fabric, referencing the colors of the liquids and paying homage to the region’s heritage, the company says. On both labels, central roundels surround a spear hall-marked with an agave, referring to the ZIGNUM distillery’s sustainability programs, such as being animal cruelty-free and pioneering agave nursery practices. Detailed geographic patterns flank a “doorway” device, leading to a dark entryway calling to mind the cool, dark, barrel-aging room at the distillery. The Añejo label also includes the stepped shape, roundel, and metallic detail, which is rose gold in color and almost perfectly matches the liquid within. This label offers additional detail about the liquid itself, including the variety of agave used (Espadín), specifics on the barrel ageing (French and American oak), and hand-written notice of the ABV (40%). All three bottles have wooden closures, once again referencing barrel aging and also honoring the local tradition of hand-carved alebrijes.
ZIGNUM Mezcal’s design inspired by pre-Hispanic Oaxacan temples
April 30, 2021