New variety pack includes 3 new hard seltzer flavors
June 11, 2020
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
Austin Eastciders has released its new Austin Eastciders Spiked Seltzer, which is a 100-calorie spiked seltzer that contains real fruit, no malt sugar, refined grains or artificial ingredients.
Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.
Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.
Complimentary spiked seltzer available to specific travel classes
April 12, 2020
Soon you can say “bon voyage” with BON & VIV Spiked Seltzer just in time for summer vacations. BON & VIV is taking flight with Delta Air Lines to bring a bubbly new beverage to the skies.
The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.
Southern Tier Brewing Co., Lakewood, N.Y., has created a new line of hard seltzers called Hi-Current, which are made with natural flavors and ingredients.