Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, announced the addition of a new product: Bud Light Seltzer Lemonade. Packed with lemonade taste, the new variety pack features four new flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade.
Truly Iced Tea Hard Seltzer available in 4 flavors
January 6, 2021
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of Truly Iced Tea Hard Seltzer, an amalgamation of hard seltzer, real brewed tea and fruit flavor.
Natural flavor collection supports hard seltzer development
November 20, 2020
Hard seltzer brands can now explore new, true-to-fruit, clean natural flavors with Blue California’s Destination Flavors Collection 2021 in their ready-to-drink (RTD) alcoholic beverages.
Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.
Hard seltzer brand available in 4 natural fruit flavors
November 12, 2020
Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.
New hard seltzer will launch in first quarter of 2021
October 21, 2020
HEINEKEN USA, White Plains, N.Y., and Hornell Brewing Co., an affiliated entity of AriZona Beverages, Woodbury, N.Y., announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market.
Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors: Cranberry, Grapefruit and Pineapple.
FUN WINE launched Hard Bubbly, a line of lightly carbonated wine drinks available in three new flavors: Peach Passion Moscato, Cappuccino Chardonnay and Espresso Cabernet, the company says.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.