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Home » hard seltzers

Articles Tagged with ''hard seltzers''

SWRL Makgeolli Seltzers

SWRL Makgeolli Seltzer

March 23, 2026

SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.


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-196 Tall Boys

-196 Vodka Seltzer debuts tall boy cans

March 19, 2026

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.


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196 Core Flavors

-196 brings Japanese craftsmanship to US market

Proprietary process delivers essence of whole fruit in ready-to-drink vodka seltzer
jessica Jacobsen
Jessica Jacobsen
March 9, 2026

With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.


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This image features the Jumex Hard Nectar Variety Pack

2026 Beer Market Report: Declines impact FMBs, hard seltzer’s performance

Differentiated flavors, hard juices show promise for beer segment
jessica Jacobsen
Jessica Jacobsen
March 3, 2026

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.


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2026 Beer Report
Special Report

2026 Beer Market Report: Trends, Innovation, and Consumer Behavior

jessica Jacobsen
Jessica Jacobsen
February 26, 2026

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.


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Truly Dream Pack

Truly makes dreams come true with pack

Staff Beverage Industry
February 20, 2026

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 


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Truly No Shade Just Tea

Truly Hard Seltzer, reality star JaNa Craig announce collab

Limited-edition No Shade, Just Tea hard seltzer reimagines a fan-favorite
Staff Beverage Industry
September 17, 2025

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.


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Lone River Lemonade Splash

Lone River adds Lemonade Splash Variety Pack

Staff Beverage Industry
August 8, 2025

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 


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Agave boom

Convenience, premiumization propels RTD beverage alcohol into the forefront

Market shifts to meet consumers’ evolving expectations
Sabetta-Lauren.jpg
Lauren Sabetta
July 30, 2025

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.


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Truly Unruly Hard Lemonade

Truly Unruly Lemonade

June 9, 2025

Truly Hard Seltzer, a brand of The Boston Beer Co., dropped its latest innovation: Truly Unruly 8% Lemonade Hard Seltzer. 


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