Limited-time pack includes 3 new fall-inspired flavors
September 2, 2021
Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
VOSA Spirits LLC unveiled its self-titled, ready-to-drink cocktail. Available in Lemon and Cranberry, VOSA Vodka Soda contains 99 calories, zero grams of sugar, zero carbohydrates and all-natural flavors.
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Manly Spirits Co. Distillery expanded its collection of pre-mixed drinks with a new Berry Blush Gin & Tonic, as well as three vodka sodas: Rainforest Lime, Watermelon & Lychee and Pear & Elderflower.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
Plume & Petal, a brand of Bacardi Ltd., launched Spritz Ready-to-Drink (RTD), a collection of canned spritz cocktails made from vodka that’s infused with natural flavors and sparkling water.