American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.
NÜTRL Vodka Seltzer, a brand of Anheuser-Busch, announced the launch of its self-titled ready-to-drink (RTD), vodka-based canned seltzers made with three ingredients: vodka, seltzer and real fruit juice.
Expansion follows calls from consumers asking when it’s ‘coming to their market’
September 16, 2021
Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.
Limited-time pack includes 3 new fall-inspired flavors
September 2, 2021
Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
VOSA Spirits LLC unveiled its self-titled, ready-to-drink cocktail. Available in Lemon and Cranberry, VOSA Vodka Soda contains 99 calories, zero grams of sugar, zero carbohydrates and all-natural flavors.
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.