VOSA Spirits LLC unveiled its self-titled, ready-to-drink cocktail. Available in Lemon and Cranberry, VOSA Vodka Soda contains 99 calories, zero grams of sugar, zero carbohydrates and all-natural flavors.
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Manly Spirits Co. Distillery expanded its collection of pre-mixed drinks with a new Berry Blush Gin & Tonic, as well as three vodka sodas: Rainforest Lime, Watermelon & Lychee and Pear & Elderflower.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
Plume & Petal, a brand of Bacardi Ltd., launched Spritz Ready-to-Drink (RTD), a collection of canned spritz cocktails made from vodka that’s infused with natural flavors and sparkling water.
Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
Company notes several developments impacting hard seltzer market
July 23, 2021
The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.