Articles Tagged with ''hard seltzers''

Nielsen releases food, beverage trends for Memorial Day weekend

Ready-to-drink alcohol beverages see increased incidence
May 28, 2019

This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”


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Poland Spring Origin

Readers name their favorite beverage of April

Poland Spring ORIGIN comes out on top
May 21, 2019

As consumers avidly are awaiting the summer season, their thirst for premium bottled water remains high. In the Readers’ Choice: New Product poll for April, Beverage Industry readers’ selected Poland Spring ORIGIN bottled water as their favorite new product release.


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2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales
jessica Jacobsen
Jessica Jacobsen
March 14, 2019
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
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Drinking habits for Super Bowl evolve

Female tastes alter adult beverage landscape
January 28, 2019

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.


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Vive Hard Seltzer

Vive Hard Seltzer

January 8, 2019

Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says. 


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Briggs

Briggs Hard Seltzer

August 10, 2018

Briggs Hard Seltzer released its line of hard seltzers in three flavors: Pineapple, Cranberry and Grapefruit.


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PRESS Hard Seltzer - Beverage Industry

PRESS Hard Seltzer

July 25, 2018

PRESS launched its premium alcohol seltzer beverage in four flavors: Pomegranate Ginger, Blackberry Hibiscus, Grapefruit Cardamom and Lime Lemongrass.


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