Hard seltzers - Articles - Page 14

High Noon Hard Seltzer adds flavors, teams with Barstool Sports

Lime, Peach flavors added to spirit-crafted hard seltzer brand

May 4, 2020

Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.

Truly Lemonade Hard Seltzer

April 28, 2020

Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.

Between Drinks

BON & VIV launces seltzer on Delta Airlines flights

Complimentary spiked seltzer available to specific travel classes

April 12, 2020

Soon you can say “bon voyage” with BON & VIV Spiked Seltzer just in time for summer vacations. BON & VIV is taking flight with Delta Air Lines to bring a bubbly new beverage to the skies.

Pulp Culture

April 8, 2020

The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.

Hi-Current Hard Seltzer

April 7, 2020

Southern Tier Brewing Co., Lakewood, N.Y., has created a new line of hard seltzers called Hi-Current, which are made with natural flavors and ingredients.

Channel Strategies

On-premise businesses adapt to COVID-19, plan for future

Businesses shift operations, develop strategies for eventual reopening

Sarah Graybill

April 1, 2020

As bars and restaurants close their doors or move services to drive-up, pick-up or deliver-only in response to the COVID-19 pandemic, the global on-premise food and beverage industry is reeling with the repercussions.

Last Drop

White Claw heads to SXSW

March 13, 2020

White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.

2020 Beer Report: Hard seltzers drive growth in flavored malt beverages (FMBs)

Hard teas, kombuchas and coffee could be next for beer segment

Jessica Jacobsen

March 11, 2020

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.

Dave Burwick, Jim Koch and Sam Calagione

Boston Beer Co. and Dogfish Head join forces

Diverse portfolio includes Samuel Adams, Twisted Tea and newly released Truly Lemonade Hard Seltzer

Barbara Harfmann

March 9, 2020

Just like The Force in the infamous ‘Star Wars’ franchise, The Boston Beer Co. and Dogfish Head Brewery, two iconic independent craft breweries founded in 1984 and 1995, respectively, are joining forces to take their brands to the next level.