New hard seltzer will launch in first quarter of 2021
October 21, 2020
HEINEKEN USA, White Plains, N.Y., and Hornell Brewing Co., an affiliated entity of AriZona Beverages, Woodbury, N.Y., announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market.
Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors: Cranberry, Grapefruit and Pineapple.
FUN WINE launched Hard Bubbly, a line of lightly carbonated wine drinks available in three new flavors: Peach Passion Moscato, Cappuccino Chardonnay and Espresso Cabernet, the company says.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.
As the flannels come on, whiskey weather is returning along with season coffee flavors like Caramel Pumpkin Brulée breve and Cinnabear Rebel. Drizly also anticipates that hard seltzers will continue to be a tried and true option.
Phusion Projects LLC launched Mamitas Tequila & Soda, a canned hard seltzer made with 100 percent real tequila available in four flavors: Lime, Paloma, Pineapple and Mango.
Flavored malt beverage segment driven by hard seltzers
June 24, 2020
Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.