Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice. The premium hard seltzer is available in four flavor combinations: Whiskey Seltzer with Blackberry Lemon, Rum Seltzer with Mango Pineapple, Vodka Seltzer with Lime, and Tequila Seltzer with Grapefruit. With a 5% ABV, the ready-to-drink Proof Point Hard Seltzers contain zero sugar and 100 calories in each 12-ounce slim can. Proof Point is available in four-packs of 12-ounce slim can for a suggested retail price of $9.99 in 27 states.

Molson Coors Beverage Co., Chicago


Distribution: Select markets