Plume & Petal, a brand of Bacardi Ltd., launched Spritz Ready-to-Drink (RTD), a collection of canned spritz cocktails made from vodka that’s infused with natural flavors and sparkling water.
Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
Company notes several developments impacting hard seltzer market
July 23, 2021
The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack.
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice.
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.