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Home » hard seltzers

Articles Tagged with ''hard seltzers''

Truly Holiday Party Pack

Truly Holiday Party Pack launches nationwide

Variety pack features 4 cocktail-inspired flavors
November 5, 2021

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 


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Topo Chico

Topo Chico’s new variety pack arriving in 2022

Margarita Hard Seltzer Variety Pack features 4 tropical flavors
October 29, 2021

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.


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Truly Hard Seltzer announces plans for its first brick-and-mortar store

Truly LA slated to open in 2022 in downtown Los Angeles
October 1, 2021

Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.


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Travis Scott CACTI

Travis Scott, CACTI Agave Spiked Seltzer send consumers on hunt

September 21, 2021

American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.


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NÜTRL Vodka Seltzer

September 20, 2021

NÜTRL Vodka Seltzer, a brand of Anheuser-Busch, announced the launch of its self-titled ready-to-drink (RTD), vodka-based canned seltzers made with three ingredients: vodka, seltzer and real fruit juice.


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Topo Chico Hard Seltzer

Topo Chico Hard Seltzer to go nationwide in 2022

Expansion follows calls from consumers asking when it’s ‘coming to their market’
September 16, 2021

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.


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Bud Light Seltzer

Bud Light Seltzer Fall Flannel variety pack arrives

Limited-time pack includes 3 new fall-inspired flavors
September 2, 2021

Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.


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Mico Tequila Seltzers

September 1, 2021

Mico Spirits Co. released Mico Tequila Seltzers, which are available in Lime, Grapefruit and Cucumber Mint varieties.


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Energy drinks
Channel Strategies

Alcohol, non-alcohol beverage sales booming at convenience stores

Hard seltzers, CSDs driving sales within convenience channel
Barbara Harfmann
September 1, 2021
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
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Monaco Classic Mai Tai

Seltzer centric spirits look to unseat hard seltzers

With growth up 184%, spirits seltzers ‘shake things up’
Barbara Harfmann
August 24, 2021
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
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