Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.
Truly Margarita-inspired styles offer drinkers an exciting new take on the classic cocktail that is known and loved, the company says. These Margarita-inspired flavors deliver a crisp, refreshing hard seltzer taste with the bold, zesty flavors of a Margarita. Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and is 5.3% ABV, 110 calories, 1 gram sugar and gluten free.
“With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic Margarita,” said Casey O'Neill, director of product development at the Boston Beer Co., in a statement. “The Margarita is such a beloved, iconic cocktail and we're excited to bring it to life in a fun, new way.”
In just eight months, the Truly product development team tested more than 100 recipes to find the best of both the hard seltzer and Margarita worlds, giving drinkers a new way to enjoy Margarita-inspired flavors while imbibing, it says.
The Margarita Style Mix Pack is the latest to join the Truly family of hard seltzers, which now offers drinkers more than 32 flavors. It will be available nationwide beginning now and is line-priced with the rest of the Truly 12-packs.