Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV.
The inspiration for Ranch Rita came from Far West Texas where the iconic ranch water and Margarita cocktails are rooted in ranching history. Ranch Rita joins the full Lone River portfolio at major retailers nationwide this month.
Lone River pioneered the agave seltzer/ranch water segment with the launch of its original Ranch Water hard seltzer in April 2020. Today, the Lone River Ranch Water brand continues to lead the high growth segment. With Lone River’s recent national expansion, the brand’s dollar share of the total hard seltzer category has more than tripled on a national scale, with it now sitting as the No. 8 hard seltzer brand overall, the company says citing Nielsen data for the 12-weeks ending April 2.
“Lone River Ranch Water was born out of innovation and that same sentiment remains top-of-mind as we hold our position as the No. 1 Ranch Water brand in the U.S.,” said Katie Beal Brown, founder and CEO of Lone River Beverage Co., in a statement. “The Margarita is one of America’s most beloved cocktails and originally invented in Far West Texas, so a Margarita style beverage was a natural addition to our portfolio. With a cocktail as iconic as the Margarita, we wanted to get as close as possible to what we love about the real thing and we've answered the call of our consumers by offering a product with quality ingredients and that indulgent salty and lightly sweetened agave flavor.”
The launch of Ranch Rita will be supported by a multi-million dollar advertising campaign running across TV, digital, social, audio, out-of-home and point-of-sale nationally throughout the summer. The new campaign continues to highlight the brand’s authentic Western roots with a cantina twist, featuring Oscar and Grammy award-winning artist and star of “Yellowstone,” Ryan Bingham, with a new face of the brand, actress Sulem Calderon. Together, Ryan and “Rita” (Calderon) continue telling the legend of the cocktail that inspired the newest campaign. The campaign’s TV-debut took place earlier this month during the CMT Awards.
Lone River Ranch Rita Margarita Style is available in six-packs of 12-ounce cans as well as 16-ounce and 23.5-ounce single serves, best enjoyed chilled from the can and dressed with lime and salt. The premium brewed beverage delivers on the indulgent taste of the classic Margarita cocktail with fewer calories and less sugar than packaged and restaurant style options as a 12-ounce can contains 150 calories and 5 grams of sugar.