Articles Tagged with ''hard seltzers''

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.

Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic. 

Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero and two Grapefruit Guava.

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Rancho La Gloria, a brand of MPL Brands, announced the addition of Ranch Water to its lineup of agave-based ready-to-drink alcohol beverages. Formerly launched under the Texas Ranch Water Co. label, the agave-brewed seltzer has officially transitioned to the Rancho La Gloria portfolio, it says. 

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.

Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods. 

This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.

COOP Ale Works, Oklahoma City, Okla., announced its SONIC Hard Southern Sweet Tea and SONIC Hard Slush is set to launch in retail stores this September. Following the success of the fan favorite SONIC Hard Seltzer lineup, SONIC Hard Southern Sweet Tea and SONIC Hard Slush will be available for consumers at select retail stores in at least 38 states, it says.