Mighty Swell Spiked Seltzer is launching a variety of new products in late August. Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic.
Even still, Mighty Swell will release a customized Purple Magic themed Magic 8 Ball available for purchase on the website while supplies last.
“The seltzer innovation cycle typically includes the ubiquitous spring releases, summer pool or party-related, and winter holiday-themed packs,” said Jeana Harrington, CEO of Mighty Swell, in a statement. “Not all fall drinkers and those heading back to college want cider, pumpkin spice, and Oktoberfest ― leaving room for more and interesting innovation. Accordingly, we leaned into late summer and fall releases focused around our Tiger's Blood, Purple Magic and Blood Orange flavors with an emphasis of Keeping it Weird in their execution.”
Dark red berry notes complement a foundation of blood orange citrusy-brightness, the company says. All Mighty Swell products contain all-natural ingredients, and every can is Certified Gluten Free, OU Kosher, vegan friendly, and 100 calories with only three grams of carbs from real fruit juice. Mighty Swell’s limited-edition Halloween Blood Orange six-pack is available at retailers such as select H-E-B stores, ABC Fine Wine & Spirits, Total Wine & More, and on the company’s website by using the locator tool on the Find Us page.
Launching in late August in time for tailgating season, the 19.2 ounce can of Tiger’s Blood is a line extension of the popular flavor from Mighty Swell’s Keep It Weird pack. This can size of Tiger’s Blood is a permanent addition to the Mighty Swell lineup and will be available at H-E-B and other retailers in addition to Raymond James Stadium, the home of the Tampa Bay Buccaneers, and The U.S. National White Water Center in North Carolina.
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