Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.
The new Tropic Variety Pack (with a suggested retail price of $14.99-$17.99) is Mighty Swell’s first new variety 12-pack since its 2018 introduction of the Original Variety 12-pack, which features Blackberry, Cherry Lime, Watermelon Mint and Peach. An in-store campaign will invite consumers to “Tropic like’s it’s hot” with endcaps and signage promoting the new flavors.
Like all Mighty Swell spiked seltzers, the new tropical flavors are certified gluten-free, OU Kosher certified and crafted with no artificial flavors, colors or preservatives. Sweetened with natural white grape juice, Mighty Swell products have no added sugar, 3 grams of carbs, 100 calories and 5 percent alcohol by volume in each 12-ounce can.
“Mighty Swell continues to differentiate itself in the category by focusing on our signature true-to-fruit flavor and quality through superior ingredients that make our spiked seltzers delicious, sessionable and refreshing,” said Mighty Swell Chief Executive Officer John Beal in a statement. “In 2020, consumers were snapping up our cans as fast as we could make them, so we have tripled our production to keep up with the demand, which continues to grow in 2021.”