Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero and two Grapefruit Guava.
Each variety is made from organic blanco tequila, organic agave nectar, organic natural flavors and sparkling water.
“We worked for two years to perfect these flavors,” said Freshie Founders Paige and Ryne Iseminger, in a statement. “There was a lot of trial and error to get them just right. The most important criteria were that like the lime flavor, they had to reflect native flavors of Mexico and they had to be delicious. We think we landed on perfection.”
Freshie starts with organic, 100% blue agave blanco tequila from a solar-powered, zero-waste, zero-carbon all-organic family-owned distillery in Jalisco, Mexico. “Our distillery partner shares our commitment to organic and sustainable products,” added Paige Iseminger.
In addition to its USDA-certified organic seal, Freshie is non-GMO and gluten-free. Each 12-ounce can is 99 calories and 4.5 percent ABV. Freshie is a member of 1% for the Planet, donating profits each year to environmental-focused non-profit organizations.
“The USDA-certified organic status was a goal for us from the start,” said Freshie Co-founder and CEO Timm Martin. “Despite the challenges in securing the certification, we stood firm in our commitment to ‘go for the gold standard’ of organic certification. People are paying more attention to what they are drinking and eating, and with Freshie, they can feel good about getting the purest, most organic drink possible.”
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