Stone Distributing Co. (SDC), Escondido, Calif., announced the addition of Ashland Hard Seltzer and El Segundo Brewing Co. to its Southern California portfolio of craft beers. The two new partners began distribution from Stone effective Nov. 8.

Ashland Hard Seltzer, San Diego, crafts hard seltzers made with all-natural ingredients. This lineup has no sugar, no fat, zero carbohydrates, and is malt and gluten free.

El Segundo Brewing Co. produces hop-forward beers inspired by the West Coast IPAs of San Diego.

“The Southern California distribution rights of Ashland Hard Seltzer and El Segundo Brewing Company are a significant addition to Stone Distributing’s portfolio of amazing partners” stated Tom McReavy, Stone Brewing senior vice president of sales. “Our team has long admired the hop-forward IPAs of El Segundo and their commitment to freshness, and Ashland continues to be a top selling Seltzer in SoCal.  We are thrilled to partner with both and continue to build on their successes.”

Stone Distributing adds its latest brands in a commitment to continual growth. SDC now commands 20% craft share across Southern California, up 1% versus last year.  

The distributor has added nine new distribution partners to its portfolio in 2021: Ashland Hard Seltzer, Bomani Cold Buzz, Crowns & Hops Brewing Co., El Segundo Brewing Co., Jiant Hard Kombucha, Societe Brewing Co., Spindrift Spiked, Tarantula Hill Brewing Co. and Villager Spirits, it says.