-196 Vodka Seltzer debuts tall boy cans

(Image courtesy of Suntory Global Spirits)
-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.
Designed for consumers who want premium, lower-sugar (3 gram in each serving) RTDs that keep up with their on-the-go lifestyles, the larger format extends the moment, allowing consumers to sip longer without missing a beat, the brand says.
The -196 tall boys are available in fan-favorite flavors, Lemon and Strawberry, plus combo flavor, Strawberry & Pineapple, with a suggested retail price of $5.49 a can.
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