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Home » collaboration

Articles Tagged with ''collaboration''

 three 12-ounce cans of Popsicle Hard flavored malt beverages in Hard Cherry (red), Hard Orange (orange), and Hard Grape (purple)

Brand licensing moves well beyond one-off products

Collaborations create strong marketing opportunity
Sabetta-Lauren.jpg
Lauren Sabetta
October 7, 2026

The beverage market has seen more non-alcohol brands embark on licensing partnerships with food and candy brands.
Meanwhile, brand licenses also are crossing lines with non-alcohol products venturing into alcohol.


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Twisted Tea Realtree Can

Twisted Tea Hard Iced Tea, Realtree collab on packaging makeover

Staff Beverage Industry
October 1, 2026

Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.


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Shock Top Candy Corn Wheat

Shock Top, Spirit Halloween announce collaborations

Shock Top Candy Corn Wheat, Wedgehead Costume available this season
Staff Beverage Industry
September 23, 2026

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.


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Pepsi, Drybar Collab

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Drybar shops offer complimentary Prebiotic Cola during appointments
Staff Beverage Industry
September 1, 2026

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide. 


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Mountain Dew Trolli

Mountain Dew, Trolli announce Mango Pineapple Punch release

Limited-edition soft drink available through October
Staff Beverage Industry
August 24, 2026

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.


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Crown Royal Juicy Couture

Crown Royal, Juicy Couture drop limited-edition collection

Staff Beverage Industry
August 14, 2026

Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. 


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Hornitos Jarritos

Hornitos Tequila, Jarritos collab on flavor pack

Staff Beverage Industry
July 9, 2026

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.


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Sparkling Ice LifeSavers Pack

Sparkling Ice releases LIFE SAVERS Red, White and Blue variety pack

Staff Beverage Industry
May 21, 2026

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.


Read More
OLIPOP Space Camp

OLIPOP, Space Camp Wellness collab on soda-inspired lip balms

Staff Beverage Industry
May 20, 2026

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple. 


Read More
Blue Run Spirits

Blue Run Spirits, Indianapolis Motor Speedway release collector’s bottle

Collab celebrates shared craftsmanship, performance
Staff Beverage Industry
May 19, 2026

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).


Read More
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