Articles Tagged with ''collaboration''

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.

Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.

Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.

Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 

Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 

Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.

C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon.