Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail. Founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry and Jackie Oshry, the new Spritz Society Pickle by Claussen incorporates the iconic taste of Claussen pickles, marking the first time the 150-year-old brand has entered the beverage space, the company says.
When Spritz Society announced a pickle flavor as their 2022 April Fools’ prank, they were surprised by the immediate positive reaction and demand from their fans. As a digitally forward-first brand, Spritz Society’s focus is on community-led innovation, and just one year later, Spritz Society and Claussen turned this once “prank” into a reality for fans of both brands. The result is a refreshing, crisp, pickle flavored sparkling wine cocktail launching in time for summer BBQs and pool parties, the company notes.
“Claussen is thrilled to enter the beverage space for the first time and bring our dill-icious pickle flavor to a sparkling wine cocktail,” said Lizzy Goodman, brand manager of Claussen at the Kraft Heinz Co., in a statement. “With pickle being such a craveable food, we are excited to hear the response from our pickle lovers and think everyone will be pleasantly surprised by the unique, refreshing taste of a pickle-flavored sparkling wine cocktail.”
Spritz Society sparkling wine cocktails feature real white wine and all-natural fruit flavors and have now been crafted with pickle perfection. Each 8.4-ounce can of Spritz Society Pickle by Claussen has 6% ABV, 120 calories, only 5 grams of sugar and packs a zippy, tangy taste, the company says.
“At Spritz Society, our community is one of the most important elements of the brand and their input is crucial in everything we do,” said Soffer, founder and CEO of Spritz Society. “Nearly a year after launching this idea as an April Fools’ joke and continuing to get requests for a pickle flavor daily, we are thrilled to be teaming up with Claussen to bring Pickle to life. Knowing that Claussen also prioritizes high-quality and premium ingredients made them the perfect partner for this collaboration and we are so excited for everyone to try it.”
Starting July 18 at noon ET, Spritz Society Pickle by Claussen will be available exclusively online to purchase starting as two packs of four for $50 on SpritzSociety.com for a limited time while supplies last. Claussen pickles are available in a variety of flavors and shapes and can be found in the refrigerated section at retailers nationwide. Spritz Society is available in five additional flavors on their website and at retailers across the nation in Texas, California, Florida, New York, Tennessee, Massachusetts, Illinois, Alabama and Georgia.