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Home » collaboration

Articles Tagged with ''collaboration''

Doritos_NachoCheese_Spirit.png

Doritos, Empirical launch ‘Nacho Cheese Spirit’

Limited-release brings nacho cheese flavor to the spirit aisle
Staff Beverage Industry
December 12, 2023

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 


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GFUEL_HackNSlash.png

G FUEL unveils ‘Friday the 13th’ energy drink

Limited-edition Hack ‘N Slash flavor available nationwide at GNC
Staff Beverage Industry
October 17, 2023

West Babylon, N.Y.-based G FUEL Energy announced its collaboration with Warner Bros. Discovery Global Consumer Products to launch the Friday the 13th-inspired Hack 'N' Slash, now available for purchase at GFUEL.com.


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Tea Forté Frank Lloyd Wright Collection

October 16, 2023

Tea Forté announced the release of its Frank Lloyd Wright Collection — a unique collaboration with the Frank Lloyd Wright Foundation.


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Peace Hard Tea

October 2, 2023

Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.


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KungFuTea_SpiritHalloweenCollab.png

Kung Fu Tea, Spirit Halloween team up for costume, drink collaboration

Limited-edition beverage available through Halloween
September 18, 2023

New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.


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BHC_ApplePieVodka.png

Michigan brands collab for seasonal vodka

Blake's Hard Cider, Gypsy Spirits team up for Apple Pie Vodka
September 1, 2023

Through this partnership with BHC, Gypsy Spirits was able to produce enough product to release the new Apple Pie Vodka statewide.


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Eggo Brunch in a Jar Sippin’ Cream

August 30, 2023

Kellogg’s Eggo and Sugarlands Distilling Co. are pairing up again with the launch of their latest boozy innovation: Eggo Brunch in a Jar Sippin’ Cream.


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NuZee_StoneCoffees.png

NuZee, Stone Brewing launch Stone-branded specialty coffee line

August 29, 2023

NuZee Inc., Richardson, Texas, announced the launch of partner Stone Brewing's direct-to-consumer eCommerce website for distribution of co-manufactured Stone Brewing specialty coffee products.


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The Original Donut Shop Cinnamon Toast Crunch K-Cup

August 29, 2023

The Original Donut Shop, a brand of Keurig Dr Pepper, announced its new flavor innovation: The Original Donut Shop Cinnamon Toast Crunch One Step Latte K-Cup pod. 


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C4Energy_WWE_Collab.png

C4, WWE expand partnership with product collaboration

New products to launch exclusively at GNC ahead of WWE SummerSlam
July 27, 2023

Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.


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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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