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Home » collaboration

Articles Tagged with ''collaboration''

Candy Can Toxic Waste

Candy Can partners with Toxic Waste sour candy brand

Collaboration flavor permanent additions in Canadian market
Staff Beverage Industry
November 24, 2025

Candy Can announced the launch of two new flavors inspired by the sour candy brand Toxic Waste. The collaboration introduces Toxic Waste Sour Apple and Toxic Waste Blue Razz to the Canadian market.


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Saint James Juicy Peach

Saint James Iced Tea, Juicy Couture join forces for new flavor

Y2K-inspired campaign for limited-edition flavor features Ashtin Earle
Staff Beverage Industry
September 22, 2025

This partnership further solidifies Saint James’ position as a pop-culture reintroduction of the classic beverage, the brand adds.


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Mountain Dew Trolli

Trolli, Mountain Dew collide for cross collaboration

Mountain Dew Zero Sugar x Trolli Cherry Lemon in zero sugar variety
Staff Beverage Industry
August 14, 2025

Trolli and Mountain Dew are launching two limited-edition innovative tangy and sweet products: Trolli x Mountain Dew Sour Brite Crawlers gummi candy and Mountain Dew Zero Sugar x Trolli Cherry Lemon.


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Sparkling Ice Cuties

Sparkling Ice, Cuties partner on limited-edition collab featuring mini-cans

Staff Beverage Industry
July 17, 2025

Sparkling Ice announced a limited-time collaboration with mini-cans featuring Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice cube for two new flavors: Mandarin and Orange Cream. 


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Mountain Dew Mango Rush

Mountain Dew, Little Caesars launch Mountain Dew Mango Rush

New tropical beverage available exclusively at pizza chain starting May 5
Staff Beverage Industry
April 17, 2025

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 


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BeatBox Big Papa Pickle Margarita

BeatBox, Van Holten’s drop Pickle Margarita

Limited-edition wine-based Margarita available in select markets
Staff Beverage Industry
April 1, 2025

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 


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SpritzSociety_BloodyMary_900.jpg

Spritz Society, V8 unveil Bloody Mary Spritz

The collaboration 'reinvents a classic'
Staff Beverage Industry
December 12, 2024

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.


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Free Reign Stetson Coffee Kit

Free Rein Coffee, Stetson partner for limited-edition kit

October 31, 2024

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.


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Emperor Kraken Duo

The Emperor Kraken Duo combines rum, lipstick brands

October 25, 2024

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.


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Shopper reading labels

Affordability helps mass merchandisers resonate with shoppers

Price, partnerships draw consumers to mass market retailers
jessica Jacobsen
Jessica Jacobsen
October 21, 2024

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 


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