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Home » collaboration

Articles Tagged with ''collaboration''

Mountain Dew Mango Rush

Mountain Dew, Little Caesars launch Mountain Dew Mango Rush

New tropical beverage available exclusively at pizza chain starting May 5
Staff Beverage Industry
April 17, 2025

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 


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BeatBox Big Papa Pickle Margarita

BeatBox, Van Holten’s drop Pickle Margarita

Limited-edition wine-based Margarita available in select markets
Staff Beverage Industry
April 1, 2025

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 


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SpritzSociety_BloodyMary_900.jpg

Spritz Society, V8 unveil Bloody Mary Spritz

The collaboration 'reinvents a classic'
Staff Beverage Industry
December 12, 2024

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.


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Free Reign Stetson Coffee Kit

Free Rein Coffee, Stetson partner for limited-edition kit

October 31, 2024

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.


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Emperor Kraken Duo

The Emperor Kraken Duo combines rum, lipstick brands

October 25, 2024

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.


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Shopper reading labels

Affordability helps mass merchandisers resonate with shoppers

Price, partnerships draw consumers to mass market retailers
jessica Jacobsen
Jessica Jacobsen
October 21, 2024

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 


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C4 x The Hershey Co..png

C4 x Hershey collaboration

October 14, 2024

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.


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BlakesHardCider_AmericanApple_1170 (002).jpg

Blake's Beverage Co. finds momentum

CEO talks collaborations, National Cider Month
Chloe Alverson
Chloe Alverson
October 8, 2024

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.


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Bacardi Coca-Cola RTD cocktail

The Coca-Cola Co., Bacardi Ltd. announce ready-to-drink cocktail collab

BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world
Staff Beverage Industry
September 18, 2024

The Coca-Cola Co., Atlanta, and Bacardi Ltd., Hamilton, Bermuda, announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.


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7_Eleven_Coca_Cola_Oreo_Slurpee.jpg

7-Eleven offering new Slurpee flavor with Coca-Cola, OREO

New flavor celebrates Coca-Cola and OREO's recent collaboration
Staff Beverage Industry
September 3, 2024

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.


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2026 state of the industry

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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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