Articles Tagged with ''collaboration''

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.

The Coca-Cola Co., Atlanta, and Bacardi Ltd., Hamilton, Bermuda, announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.

Nutrabolt’s C4 unveiled its C4 x Hawaiian Punch collaboration with the launch of its Hawaiian Punch flavor C4 Pre-Workout Powders and C4 Energy drink.