NuZee Inc., Richardson, Texas, announced the launch of partner Stone Brewing's direct-to-consumer eCommerce website for distribution of co-manufactured Stone Brewing specialty coffee products.
The website, coffee.stonebrewing.com, features NuZee-produced specialty coffee products, including its proprietary single-serve DRIPKIT pour-overs, single-serve brew bags, whole bean 12-ounce coffee bags and industrial compostable capsules all branded under the Stone name.
The coffee line utilizes the branding and flavor characteristics of three of Stone's most popular brands: Stone Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager, and Stone Xocoveza.
"We are very proud to be associated with our San Diego neighbors at Stone to produce unique high-end coffee products,” said Masa Higashida, NuZee's CEO, in a statement. “We are particularly pleased to be meeting our previously announced timelines for the launch of our commercial operations. We continue to believe that our partnership will drive significant revenue growth, which, we believe, will significantly increase shareholder value. We look forward to serving Stone's expansive consumer audience through this newly launched enterprise."
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics, it notes. As the seventh-largest craft brewer in the United States, Stone operates two production brewing facilities on both coasts, in Escondido, Calif. and Richmond, Va. Today, Stone's beer is available in all 50 states and more than 40 different countries.
Erin Smith, Stone Brewing senior vice president of marketing added: "We're eager for fans of Stone Brewing and those who appreciate high-quality coffee to experience the Stone brand in this new way. NuZee has been an exceptional partner producing one-off beer-inspired coffees for us in the past, and we're thrilled to be extending this partnership."