OLIPOP, Space Camp Wellness collab on soda-inspired lip balms

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.
The partnership brings together flavor, function and clean beauty, bridging the gap between what consumers sip and what they swipe, the company says.
“This collaboration brings OLIPOP’s fun soda flavors into the most essential part of our beauty routines: lip balm,” said Tara Piper, senior vice president of marketing at OLIPOP, in a statement. “We love partnering with Space Camp Wellness because of our shared obsession with high-quality ingredients and pure nostalgia. A lot of us at OLIPOP are nostalgic for the iconic lip balm soda collabs from when we were kids, and Space Camp is the perfect partner to reimagine the outdated version with the new twist of beloved OLIPOP flavors, like Vintage Cola and Shirley Temple.”
A Space Camp spokesperson added: “From the beginning, we wanted the packaging to feel like opening your favorite can of OLIPOP. OLIPOP already has such an iconic visual identity, so our goal was to blend that with the world of Space Camp Wellness. This collaboration felt very natural creatively because both brands are rooted in everyday rituals. OLIPOP is the drink you reach for, and Space Camp Wellness is the lip balm you carry everywhere. The packaging became the bridge between those two worlds.”
The lip balms, which launched May 14, are available on Space Camp’s website and in-store at Target.
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