In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends.
As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.
Chobani introduced Chobani High Protein, a line of high protein Greek Yogurt drinks and cups made with only natural ingredients, real fruit and zero grams of added sugar.