Lifeway Foods Inc., Morton Grove, Ill., a supplier of kefir cultured dairy products, today announced that Protein Kefir, the company's latest kefir innovation, has expanded distribution to Harris Teeter, and more retailers will be carrying the product within the coming months.

Nestlé Health Science announced the launch of a new line of nutrition drinks: 4-ounce size Boost Calorie Smart 100 Calories Balanced Nutritional Drink and Boost Compact Complete Nutritional Drink. 

Rumble, an all-natural, nutritionally balanced protein shake, is now available in the United States in Vanilla Maple and Dutch Cocoa flavors, with Coffee Bean launching this fall.

HIIT Bottle LLC launched a new, all-purpose protein bottle that is one-eighth stainless steel, vacuum-sealed, double-wall insulated, BPA free and travel ready for hot or cold liquids, the company says.

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.

While it continues to roll out nationally, Trimino, a protein-infused water has created a four-flavor sample pack available online.

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

New variety developed through consumer feedback

Experts agree that the protein ingredients market is in full expansion — and isn’t showing any signs of slowing.