In its first foray into the beverage market, ALOHA Inc. launched its self-titled line of plant-based protein drinks in three varieties: Vanilla, Chocolate Sea Salt and Coconut. Each variety contains 18 grams of plant protein and 5 grams of sugar, the company says. ALOHA drinks also are non-GMO, dairy, gluten and soy free, USDA organic and vegan, it adds. ALOHA plant-based beverages are available in four-packs for a suggested retail price of $14.99 in select Target stores, as well as through the company’s website.

ALOHA Inc., New York

Internet: www.aloha.com

Distribution: Select markets and online