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Home » protein drinks

Articles Tagged with ''protein drinks''

Sports Drinks

2017 State of the Beverage Industry: Sports and protein drinks see steady growth

Women, seniors growing demographics for sports, protein products
July 12, 2017
With health-and-wellness trends driving product innovation, sports and protein drinks are benefiting from a changing consumer base beyond hard-core athletes to a widening demographic including women and seniors.
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smoothies

Health and wellness contributes to increased use of hydrocolloids

Protein drinks, reduced sugar among beverage trends impacting stabilizers
jessica Jacobsen
Jessica Jacobsen
June 16, 2017
Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.
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Myoplex Shred

Myoplex Shred

May 26, 2017

EAS, a brand of Abbott Laboratories, introduced a new high-protein, ready-to-drink nutrition shake: Myoplex Shred. 


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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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ProPump Vanilla

ProPump 100% Whey Protein Isolate

May 4, 2017

POWR3D introduced a new 100 percent whey isolate liquid protein mix in select markets.


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Vega Protein+

Vega Protein+ Shake

March 23, 2017

Adding to its lineup of plant-based products, Vega US LLC introduced Vega Protein+ Shake, a ready-to-drink plant-based protein product. 


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Muscle Milk NCAA

Muscle Milk unveils college-edition packaging

Seven collegiate athletic programs featured
November 14, 2016
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
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AMP Tropical Punch

Mass merchandisers evolve to reach modern day shoppers

Urban locations, eCommerce among ways retail chains adapting
jessica Jacobsen
Jessica Jacobsen
November 10, 2016

British philosopher Alan Watts once said, “The only way to make sense out of change is to plunge into it, move with it and join the dance.” As the American retail landscape continues to change, it seems as though mass merchandiser chains are joining this “dance.”


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Muscle Milk Coffee House

Readers name their favorite beverage of September

Muscle Milk Coffee House wins with just shy of 1/3 of vote
jessica Jacobsen
Jessica Jacobsen
October 18, 2016

With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.


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Muscle Milk Coffee House

Muscle Milk Coffee House

September 27, 2016

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says. 


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