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Home » protein drinks

Articles Tagged with ''protein drinks''

NuAquos expands distribution into Shop Rite stores

Protein drink brand plans sales and marketing campaign
August 11, 2014

Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.


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Muscle Milk Organic

August 7, 2014

CytoSport Inc. debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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ProSupps launches new pre-workout drink with dispensing cap

KarmaCap closure preserves ingredients inside the cap until consumption
July 25, 2014

ProSupps USA, Allen, Texas, released its pre-workout powder Mr. Hyde in a ready-to-drink (RTD) format.


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CytoSport launches first organic Muscle Milk line

Muscle Milk Organic RTD shakes available exclusively at Target stores nationwide
July 15, 2014

CytoSport Inc., Benicia, Calif., debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share
July 11, 2014

After a strong growth period, the sports drink category is facing competition from brands outside the category.


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Hormel Foods to acquire CytoSport for $450 million

Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
July 1, 2014

Hormel Foods Corp., Austin, Minn., has entered into a definitive agreement to acquire CytoSport Holdings Inc., Benicia, Calif., for approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods. Total 2014 annual sales for the Muscle Milk brand are expected to be approximately $370 million, it says.


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Botan

June 9, 2014

Botan introduced a line of soluble vegetable protein beverages that are gluten-free, non-GMO Project Verified and certified vegan.


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Sports drinks expand offerings into new formats

Liquid concentrates offer convenient sports drinks functionality
jessica Jacobsen
Jessica Jacobsen
May 12, 2014

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.


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Consumers seek protein to promote healthy diets

Beverages should clearly note protein content on label
jessica Jacobsen
Jessica Jacobsen
April 16, 2014

As the old saying goes, only two things are absolute in life: death and taxes. As many of us just finished the hustle and bustle of tax season, I think we can add another item to today’s list of absolute certainties, and that’s the discussion of obesity.


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Muscle Milk Protein expands into United Kingdom

RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.


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