Articles Tagged with ''protein drinks''

Hormel Foods Corp., Austin, Minn., has entered into a definitive agreement to acquire CytoSport Holdings Inc., Benicia, Calif., for approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods. Total 2014 annual sales for the Muscle Milk brand are expected to be approximately $370 million, it says.

Botan introduced a line of soluble vegetable protein beverages that are gluten-free, non-GMO Project Verified and certified vegan.

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.

As the old saying goes, only two things are absolute in life: death and taxes. As many of us just finished the hustle and bustle of tax season, I think we can add another item to today’s list of absolute certainties, and that’s the discussion of obesity.

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.

Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.

Developed by a registered nurse and a family therapist with expertise in personal training and nutrition, Kees protein drinks were designed to help consumers feel good every day.

Pro Balance Inc. introduced The Original Protein Shot XL to help promote lean muscle growth, fat loss and energy in a convenient format.

Whether they’re used by fitness enthusiasts or as on-the-go meal replacements, protein-fortified beverages are carving out their place in the beverage market.

Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.