Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.
Ingredient suppliers display range of value-added solutions
November 14, 2017
With the theme of “Where science and strategy intersect,” SupplySide West 2017 brought together more than 15,000 ingredient suppliers and buyers Sept. 25-29 at Mandalay Bay Convention Center in Las Vegas.
Après uses a blend of plant proteins, virgin coconut oil and coconut water
November 6, 2017
San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption.
Beverage ingredient suppliers debut new innovations
August 15, 2017
The Institute of Food Technologists (IFT), Chicago, saw more than 20,000 attendees attend IFT17, the association’s Annual Conference & Expo, which took place June 25-28 at the Sands Expo Center in Las Vegas. This year’s theme, Go With Purpose, highlighted the latest research, solutions, innovations and trends, including clean labels, sweeteners and sugar-reduction solutions, as well as plant-based alternatives. In addition to various speakers, more than 100 scientific sessions and 700 poster presentations, the expo featured more than 1,200 exhibitors. The following are some of the beverage highlights from IFT17: