Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.
Ingredient suppliers display range of value-added solutions
November 14, 2017
With the theme of “Where science and strategy intersect,” SupplySide West 2017 brought together more than 15,000 ingredient suppliers and buyers Sept. 25-29 at Mandalay Bay Convention Center in Las Vegas.