Articles Tagged with ''protein drinks''

As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.

Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle. 

Silk, a brand of Danone North America, released Silk Ultra, which features 20 grams of complete plant-based protein.

Huel expanded its nutrition portfolio with the release of Coffee Caramel Black Edition.

To accompany its line of survival foods, Nutrient Survival has released several nutrient-packed beverages, the company says.