Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.

After the successful launch of its plant-based, eco-friendly superfood beverages, Karuna announced the introduction of three new flavors. 

Bell has done research on the protein type and now is presenting these unique and innovative flavor combinations

With the theme of “Where science and strategy intersect,” SupplySide West 2017 brought together more than 15,000 ingredient suppliers and buyers Sept. 25-29 at Mandalay Bay Convention Center in Las Vegas.

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 

The Institute of Food Technologists (IFT), Chicago, saw more than 20,000 attendees attend IFT17, the association’s Annual Conference & Expo, which took place June 25-28 at the Sands Expo Center in Las Vegas. This year’s theme, Go With Purpose, highlighted the latest research, solutions, innovations and trends, including clean labels, sweeteners and sugar-reduction solutions, as well as plant-based alternatives. In addition to various speakers, more than 100 scientific sessions and 700 poster presentations, the expo featured more than 1,200 exhibitors. The following are some of the beverage highlights from IFT17:

EAS, a brand of Abbott Laboratories, announced the re-launch of AdvantEDGE Carb Control Shakes.

With health-and-wellness trends driving product innovation, sports and protein drinks are benefiting from a changing consumer base beyond hard-core athletes to a widening demographic including women and seniors.

Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.

EAS, a brand of Abbott Laboratories, introduced a new high-protein, ready-to-drink nutrition shake: Myoplex Shred.