Articles Tagged with ''protein drinks''

REBBL, a plant-powered functional beverage brand, announced the launch of REBBL Protein Coconut Macaroon.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline. 

This year’s State of the Industry report on sports and protein drinks notes the impact functionality has had on the categories as well as the impact of inflation.

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

Fitness influencer Anna Victoria announced the launch of her new Plant Based Protein powder: Vitalura Labs.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

Optimum Nutrition (ON), a brand of Glanbia Performance Nutrition, announced the launch of its new Gold Standard Protein Shake.

Chike Nutrition announced the launch of its new seasonal flavor: Chike Pumpkin Spice Protein Iced Coffee. 

Premier Protein, a brand of Post Holdings Inc., announced its bringing back its Pumpkin Spice protein shake this year with more spice.