This year’s show brought together more than 16,000 attendees and 1,300 exhibitors, who showcased their latest innovations. The following are some beverage-related highlights from the tradeshow.
fairlife LLC, a brand of The Coca-Cola Co., launched fairlife smart snacks, a collection of snack-sized beverages designed to curb hunger in between meals, the company says.
As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.
Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.