Articles Tagged with ''protein drinks''

The readers of Beverage Industry have selected their favorite new product released in January and the results are out.

Carnation Breakfast Essentials, a Nestlé Health Science brand, unveiled its new Carnation Breakfast Essentials Fruit & Protein Smoothie nutritional drinks.

Suja Organic announced the launch of Suja Organic Protein Shakes.

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.

REBBL announced the seasonal relaunch of its limited-edition REBBL Protein Peppermint Dark Chocolate beverage. 

REBBL, a plant-powered functional beverage brand, announced the launch of REBBL Protein Coconut Macaroon.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline. 

This year’s State of the Industry report on sports and protein drinks notes the impact functionality has had on the categories as well as the impact of inflation.

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.