Pepe Zevada Z Tequila released a new look for its line of tequilas. The new label still features the brand’s iconic Z, but takes inspiration from colonial and mid-century modern Mexican styles, the company says. Dee Kelleher, president of Empresario Brands, the parent company of Z Tequila, led the design initiative.
For the second consecutive year, Patrón, a brand of Las Vegas-based The Patron Spirits Co., is giving holiday entertainers and gift givers an added bonus for the season with the release of the 2016 large-size 1-liter, limited-edition Patrón Silver bottle.
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.
Sales from high-end premium and super-premium products are fueling a large portion of growth in the spirits industry. When it comes to the tequila segment, the same trend holds true. According to the Distilled Spirits Council of the United States, U.S. tequila volume from the high-end premium and super-premium sub-categories are up 238 and nearly 652 percent, respectively, from 2002 to 2015.