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Home » tequila

Articles Tagged with ''tequila''

El Tesoro

El Tesoro Tequila unveils new packaging

Label honors founder Don Felipe
June 26, 2018

El Tesoro de Don Felipe, a brand of Fielding & Jones Ltd., Chicago, unveils a new look on its El Tesoro Blanco, Reposado and Añejo tequilas. Within the packaging refresh is a new artisanal bottle and label that more visually communicates the time-honored process and attention to detail, the company says.


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Bacardi Ltd.

Bacardi completes acquisition of Patrón Spirits

Purchase makes Bacardi No. 1 spirits company, based on IWSR data
May 1, 2018

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.


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Black Feather Whiskey - Beverage Industry

Whiskey, premiumization fueling growth for spirits market

Whiskey, premiumization bolster category
jessica Jacobsen
Jessica Jacobsen
April 10, 2018
For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.
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Salvador's

Salvador’s Ready-to-drink Margaritas

April 6, 2018

Luxco Inc. introduced two new flavors of Salvador’s ready-to-drink Margaritas.


 

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Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith - Beverage Industry

Astral Tequila announces campaign featuring Jonathan Goldsmith

Natural Light giving a way $1M for college loan debt
March 16, 2018
Several beverage brands have announced new marketing campaigns and services.
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Bacardi Ltd. to purchase Patron tequila

Transaction expected to close in first half of 2018
January 23, 2018

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 


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Rooster Rojo Tequila

Rooster Rojo Tequila

December 29, 2017

Amber Beverage Group LTD announced the launch of Rooster Rojo. 


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Patron Tequila Silver - Beverage Industry

Patrón Tequila unveils holiday bottle

Bottle inspired by Mexico's tradition of vibrant ceramic and textile folk art
December 15, 2017
The third in a series of collectible large-size bottle designs for the holidays, Patrón Silver is inspired by Mexico’s tradition of vibrant ceramic and textile folk art.
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Astral Tequila

Astral Tequila introduces smart bottle

Consumers able to access exclusive content via smartphones, bottles
December 5, 2017

Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 


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Tequila Cazadores Día de los Muertos bottle by Mister Cartoon - Beverage Industry

Mister Cartoon creates hand-rendered bottle design

Día de los Muertos bottle honors the dead
November 14, 2017
Tequila Cazadores debuted a limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of Día de los Muertos (Nov. 1).
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