Roll out set for California with additional states to follow throughout summer
May 18, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
Hornitos Tequila, a premium tequila brand founded on the belief that nothing great ever happens without taking a chance, in partnership with the Black List, recently announced the 2021 Black List Hornitos “Take Your Shot” Short Film Program.
The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.
Company’s partnership with CKBG marks first entry into RTD spirits category
January 26, 2021
Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.
Elenita released its sparkling mezcal canned cocktail, which is crafted from 100 percent agave espadín, an artisanal mezcal that is distilled in Oaxaca, Mexico.
Launch coincides with contest to win at-home entertainment makeover
October 16, 2020
Milagro Tequila reintroduced its ultra-premium Milagro Select Barrel Reserve (Milagro Select) with a bold, bright new look for its award-winning liquid.