With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
Despite the greater pressure on production and the potential of shortages, tequila’s production issues have subsided, clearing the way for the spirit to continue its growth on-premise, experts note.
Multi-brand beverage startup Romero Brands released three new boutique tequilas: Telsón Blanco Tequila, Telsón Reposado Tequila and Telsón Añejo Tequila.
PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit.
Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.