Bluebird Hardwater
(Image courtesy of Bluebird Hardwater)
Bluebird Hardwater announced the launch of its trio of alcohol beverages: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER, that combine premium spirits with ultra-purified water, creating a ready-to-drink (RTD) canned cocktail at 4% ABV.
“What began as a personal quest to find an alcoholic option that resonated with an active lifestyle has evolved into a brand new, clean solution for adults who want to imbibe without feeling weighed down by the extra bubbles, sugar and additives that are associated with alcohol beverages,” said Will Blum, CEO and founder of Bluebird Hardwater, in a statement. “After testing hundreds of recipes and consulting with suppliers, our goal became clear – deliver a high-grade, portable low-alc alternative to current market offerings. Whether you’re at the beach, golf course, campsite or ski lodge, Bluebird Hardwater offers a better pour.”
The VODKA + WATER, made with a clear, smooth 10 times distilled vodka, is a bright pour that highlights the clean taste of vodka without any of the typical burn, the company says. Meanwhile, the TEQUILA + WATER, crafted with a Mexican Blanco tequila made from agave, is a crisp drink that’s smooth start-to-finish, it adds. The WHISKEY + WATER, mixed with a sweet, warm aged whiskey tastes like the ideal last sip of whiskey on the rocks, it notes.
At 78 calories in each 12-ounce serving, Bluebird Hardwater only contains two ingredients, stripping the carbonation, preservatives, sugars, fake flavors and artificial sweeteners that typically accompany alcohol beverages, the company says. Bluebird Hardwater sources the highest quality water and distilled spirits, pairing them for a balanced experience, it notes.
Partnering with an industry-leading network of distributors including the Anheuser Busch network in Florida and Empire in New York, Bluebird Hardwater will be available for sale at select liquor stores in both markets and online in 23 states.
www.bluebirdhardwater.com
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