Rogue One Inc. announced that it has re-launched its flagship Tequila brand, ARMERO Tequila in select U.S. markets. ARMERO, a 100% premium “sipping” tequila ― which was included in the company’s recent acquisition of Human Brands International Inc. ― is exclusively imported in the United States by the company’s import division CapCity Beverage and is available at select on- and off-premise retailers in New York, New Jersey, Connecticut, Maryland and Washington, D.C. ARMERO, produced at Hacienda Capellania, is distilled from ripe six- and seven-year-old mature Blue Weber agave in the highlands of Jalisco, Mexico, an area well known for its rich copper clay soil and temperate climate, which gives its mature agave very distinct and flavorful tasting notes, it says. Krystal is the brand introductory Blanco expression with a suggested retail price range of $29.99-$35.99. The company is currently in discussions with several distributors to expand the brands distribution to more markets across the United States and intends to launch additional expressions by early first quarter of 2022, which will include a Cristalino, Reposado, Anejo and Extra Anejo.

Rogue One Inc., Washington, D.C.


Distribution: Select markets