Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.
Limited-edition bottle honors 40th anniversary of surfing event
January 14, 2019
In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver.
Strong tradition and history drive brand authenticity and Tequila Corralejo understands the value of both; marrying the richness of the past to its present quest to achieve global expansion.
Gran Patrón Smoky roasted in underground stone pits
September 10, 2018
Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.