Founded by Jana Khaimoff and imported by Park Street Imports, Baron Tequila is made from 100 percent prime agave harvested and handcrafted in Tequila, Jalisco, Mexico.
Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.
Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014
Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.
Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.
Milagro Tequila, a spirits brand of New York-based William Grant & Sons, launched a new, limited-edition expression: Unico, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend, the brand says. The new tequila will be available nationwide in extremely limited quantities in September.
Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.
New creative challenges consumers to think differently about tequila
May 2, 2014
Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.
Beam Inc. launched Hornitos Black Barrel, which is 100 percent blue agave tequila that is triple-aged using an innovative process that conveys the tasting notes of whiskey, the company says.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
Tequila is gaining interest among consumers across the globe. However, agave, the raw material that is used to manufacture tequila, is expected to face a severe shortage in the near future.