Premium brand joins Don Julio and DeLeón in tequila portfolio
Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.
Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.
Joint venture follows strategic alliance on Ciroc ultra-premium vodka
Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.
Brown-Forman Corp., Louisville, Ky., reported financial results for the second quarter and first half of its fiscal-year 2014, which ended Oct. 31. In the second quarter, the company’s reported net sales grew by 6 percent to nearly $1.1 billion and reported operating income grew 19 percent to $311 million compared with the prior-year period. For the first six months of the year, reported net sales increased 4 percent and reported operating income increased 9 percent.
Building upon its Cabo Wabo Tequila brand, Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., released Cabo Diablo coffee liqueur featuring 100 percent blue weber agave Cabo Wabo Blanco Tequila.
Miller Lite, Pom encourage fan participation in marketing programs
The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.