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Home » tequila

Articles Tagged with ''tequila''

Justin Timberlake becomes co-owner with Beam of new Sauza 901 tequila

Super-premium tequila leverages singer’s creativity, Sauza brand’s equity
January 9, 2014

Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.


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Diageo teams with Sean ‘Diddy’ Combs to acquire DeLeon tequila

Joint venture follows strategic alliance on Ciroc ultra-premium vodka
January 8, 2014

Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.


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Crafthouse Cocktails Paloma

December 19, 2013

Stanton South LLC, doing business as Crafthouse Cocktails, added Paloma to its line of ready-to-serve cocktails.


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Brown-Forman reports strong first-half results

Jack Daniel’s brand leads growth
December 4, 2013

Brown-Forman Corp., Louisville, Ky., reported financial results for the second quarter and first half of its fiscal-year 2014, which ended Oct. 31. In the second quarter, the company’s reported net sales grew by 6 percent to nearly $1.1 billion and reported operating income grew 19 percent to $311 million compared with the prior-year period. For the first six months of the year, reported net sales increased 4 percent and reported operating income increased 9 percent.


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Cabo Diablo

October 29, 2013

Building upon its Cabo Wabo Tequila brand, Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., released Cabo Diablo coffee liqueur featuring 100 percent blue weber agave Cabo Wabo Blanco Tequila.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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El Guapo’s Pura Vida Bloody Mary Maria Mix

August 26, 2013

Pura Vida Tequila Co. launched El Guapo’s Pura Vida Bloody Mary Maria Mix for mixing with vodka or tequila.


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Peligroso appoints Rick Scully as president

Scully previously worked as the vice president of sales for the spirits company
July 31, 2013

The board of directors of The Peligroso Spirits Co. named Rick Scully as president of the San Clemente, Calif.-based company.


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Girls Nite Out (GNO) Margaritas

July 18, 2013

Cabana Boy Beverage Co. LLC introduced a line of Girls Nite Out (GNO) Margaritas.


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Avion Espresso

April 9, 2013

Tequila Avion, a brand of Pernod Ricard USA, released Avion Espresso liqueur.


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