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Home » tequila

Articles Tagged with ''tequila''

Celebrity appeal boosts brand image

Casamigos Tequila rises in popularity with George Clooney's involvement
Jennifer Storelli
February 16, 2015

For consumers who are not as excited about football, January and February are all about awards show season.


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Diageo, Sean ‘Diddy’ Combs expand Deleón line

Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014

Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.


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Tequila Herradura Colección de la Casa, Reserva 2014 Scotch Cask Finish Reposado

October 22, 2014

Tequila Herradura, part of Brown-Forman Corp., released the third tequila in its Colección de la Casa lineup: Reserva 2014 Scotch Cask Finish.


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Penthouse Libido Libations and Whiskey Tequila Fusion

September 17, 2014

Prestige Imports LLC will introduce three new Penthouse-branded spirits, produced by The Melchers Group BV, nationwide in November.


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Brown-Forman reports positive Q1 results

Jack Daniel’s whiskey brand led underlying net sales
August 28, 2014

Brown-Forman Corp., Louisville, Ky., reported financial results for the first quarter of its 2015 fiscal year, which ended July 31, 2014.


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Roca Patrón

August 8, 2014

The Patrón Spirits Co. released a line of higher-proof Roca Patrón tequilas produced using the rare tahona process, which uses a 2-ton stone wheel hand-carved from volcanic rock (roca) to slowly crush the cooked agave to break the bonds of fiber and release the agave juice, the company explains.


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Baron Tequila

August 1, 2014

Founded by Jana Khaimoff and imported by Park Street Imports, Baron Tequila is made from 100 percent prime agave harvested and handcrafted in Tequila, Jalisco, Mexico.


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ArKay Alcohol-Free liquor-flavored beverages

July 31, 2014

Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.


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El Jimador gets into the World Cup spirit

Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014

Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.


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Pernod Ricard USA acquires majority stake in Avión Spirits

July 11, 2014

Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.


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